About BEAJ

Corporate Profile

Name of organization Broadcast Program Export Association of Japan (BEAJ)
Address Kandabashi PR-EX Building 2F 1-17-5 Kanda-Nishikicho, Chiyoda-ku Tokyo, Japan 101-0054
Date of foundation 2013/8/23


BEAJ is dedicated to promoting content produced by Japanese broadcasters worldwide and Japanese culture as a whole, including Japanese cuisine, and the full range of Japanese products and services. BEAJ supports the creation, sharing, and implementation of initiatives designed to contribute to global content promotion. BEAJ aims to expand markets for Japanese broadcast content and the reach and impact of Japanese broadcast culture, increasing appreciation of Japanese culture worldwide, encouraging trade among Japan and other countries, and contributing to national growth generation initiatives including "Cool Japan" and "Visit Japan."


  • Formulating and sharing goals and strategies for promoting Japanese broadcast content globally
  • Performing market research in global content markets
  • Supporting initiatives to promote Japanese broadcast content globally
  • Implementing initiatives to determine the feasibility of promoting Japanese broadcast content in specific global markets
  • Implementing initiatives to promote the appreciation, popularity, and distribution of Japanese broadcast content globally


Directorships Sumitomo Corporation (Chairmanship)
  SKY Perfect JSAT Corporation
  Tokyo Broadcasting System Television, Inc.
  TV Asahi Corporation
  TV Tokyo Holdings Corporation
  Dentsu Inc.
  Japan Association of Music Enterprises (JAME)
  Center for Performers' Rights Administration
  Nippon Television Network Corporation
  Japan Broadcasting Corporation
  International Drama Festival in Tokyo
  Recording Industry Association of Japan
  Hakuhodo DY Media Partners Incorporated
  Fuji Television Network, Inc.
  WOWOW Inc.
  Itochu Corporation
Legal advisors Cube M Law Office
Auditors Ernst & Young ShinNihon LLC

Associated government ministries, agencies and offices

Intellectual Property Promotion Strategy Office, Cabinet Secretariat of Japan; Ministry of Internal Affairs and Communications; Ministry of Foreign Affairs of Japan; Agency for Cultural Affairs; Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy, Trade and Industry; Japan Tourism Agency, Ministry of Land, Infrastructure, Transport and Tourism